Led by Matt Friedman, a filmmaker and interviewer with 15+ years of experience translating complex work into clear stories.
Patient education, website content, referral support, and social media.
15+ years in professional storytelling
Founder-led strategy and interviews
Designed around limited physician time
Local to the Conejo Valley
THE PROBLEM
01
The common mistake
Medical marketing begins with: ‘What should we post?’
That produces scattered topics, irregular physician participation, and content that might not help a patient make a meaningful decision.
02
StoryGrove believes
The better question: ‘What must the patient understand, believe, and feel before taking the next step?’
That connects the practice’s priorities to the questions, fears, and expectations shaping the patient’s decision.
03
What changes
Content becomes a
patient-decision system.
The practice builds clear answers, visible physician judgment, credible proof, and reusable education across its website, consultations, referrals, email, and social channels.
Meet the patient where they're at.
And where they're searching.
Increase visibility where patients are already searching.
Make your expertise easier to understand.
Build familiarity before the first appointment. Reduce fear and uncertainty.
Differentiate your practice.
THE RESULT
One day of filming can then support the entire patient journey.
Start with our Film Day Pilot
The pilot gives the practice a contained way to experience the StoryGrove process before committing to anything larger.
Choose the question. Capture the judgment. Build the body of material.
01
02
Film a Half or Full Day
03
A typical pilot may include
Strategy and positioning
Practice and audience research
Physician interview preparation
One filming session
Foundational patient-education videos
Short-form video and website assets
Clinical review and approval
A recommendation for what comes next
What the practice learns
Which patient questions matter most
Which parts of the physician’s expertise remain invisible
What the review process requires
Where the material creates the most value
Whether a larger engagement makes sense
Built to work with the practice—not around it.
StoryGrove leads strategy, interviews, and production. The physician contributes expertise and clinical approval. The practice manager coordinates workflow. Existing marketing partners can use the finished material.
StoryGrove creates educational content. The practice retains responsibility for individualized medical advice, patient authorization, clinical accuracy, and final publication approval.
More than just video clips.
You leave with a sharper message, approved material, and a process the practice can use.
The exact scope is shaped around the practice’s specialty, priorities, physician availability, existing marketing system, and clinical-review requirements.
Ready to explore a Film Day Pilot?
Not ready to discuss filming?
Receive three practical observations about how your website and social content may be affecting patient trust, clarity, and decision-making.
Complete a first pass in 20 minutes for website, email, social media content and consultation support.
Replace with Practice Content Guide cover
A practical content-planning guide for
physicians and practice teams.
Enter your work email and practice name. The fillable guide will be available immediately after submission.
StoryGrove provides communication strategy and production services. The Practice Content Guide is an educational planning tool and does not provide medical, legal, or regulatory advice.
FREE PATIENT-TRUST CONTENT REVIEW
See what your content is saying to prospective patients.
Share a few details about your practice and we’ll send a thoughtful, practical perspective on where clearer patient education could build more trust.
A clear outside view of the questions patients
may still have before they reach out.
Practical direction on the most useful content
to clarify, prioritize, or create next.
Request your Free Content Review
We’ll use these details to make the review useful for your practice.
Please do not submit patient names, medical details, diagnoses, photographs, or protected health information through this form.
Matt Friedman
Founder & Creative Strategist
WHY STORYGROVE
The right question changes the story.
I’m Matt Friedman. I’ve spent over 15 years making films, documentaries, digital series, branded work, and mission-driven stories.
The best material comes from research, trust, and the right question at the right moment.
That is the discipline I bring to physicians.
I listen for the idea beneath the talking point—
the judgment, restraint, and lived experience
patients rarely get to see online.
My role is to create the conditions for a physician's best thinking to come through—clearly, honestly, and in service of the patients who need it.
01
15+ years in film and television
02
Feature films, documentaries, digital series, commercials, and branded entertainment
03
Investigative work covered by the Los Angeles Times
04
Completed hundreds of projects across the globe.
Tell me what the practice is trying to grow, explain, or change. We’ll decide whether a focused pilot makes sense.
For independent physicians, dentists, surgeons, specialty practices, and the people responsible for helping patients understand their care.
Founder-led. Research-driven. Built around The physician's time.
